Using Social Media to Increase Business Revenue and Find More Clients

Can we be blunt with you? Most business owners struggle to leverage social media to grow their awareness and their online following. You may have heard about the success others have had in building a huge following that translates into big earnings, so you decide to create your own social media accounts, but it doesn’t take off. You may hate social media, or not know how to use it to your advantage. That’s okay. Leave it to us.

We understand the lack of faith in social platforms. You are posting consistently and seeing no growth, little interaction, and no clear flow of new clients. You come to the understandable conclusion that social media may work for influencers, personalities, and trends, but not for businesses. It can certainly feel that way, but we promise you, it’s not true.

Putting in the effort is important, but knowing what will be effective on social media is more important. Most business owners focus on the media part (creating lots of posts about their business) and forget the social part (building connections with users). No one would use a social media app that’s nothing but ads. People want real encounters, entertainment, and value from social media. Are you providing that? Most businesses are not.

Can Social Media Posting Get Your Business More Clients?

Sure, some random posting might help your business get more clients, but you need to post more than just content designed to try and get clients. There are three primary kinds of organic social media posting (organic posting means content you post but don’t pay to show to anyone). There is content that gets attention. Like posts that are meant to draw specific and individual interest from social media users. There is content that builds brand and personality. And there is content that shows continuity and community.

With a healthy blend of these three post types in your social media calendar, you have a much better chance of gaining new followers, establishing top-of-mind awareness (TOMA) with current followers, and showing your history and connection to the community to all users. Creating this content is an acquired, well-honed skill, and we can use our knowledge to guide you. Knowing what works, being creative — all that — well, it is a little bit of a gift. But we are willing to share that too.

What Kind of Content Gets Attention on Social Media?

The crucial goal of social media is to grow your following. Otherwise, you will always be showing content to a small and isolated group.

So what kind of content moves the needle for businesses? What makes social media users stop scrolling past your content to watch more cat videos and footage of people falling down steps on Ring cameras? There are two elements to focus on with your attention-getting content that give it the best chance of gaining traction on social media: appealing to a niche and providing valuable content.

Appealing to a niche means identifying an identifiable subset of potential clients to target with your content. When social media users see themselves reflected in the content, they’re far more likely to pay attention and follow. Providing valuable content is also key to getting attention. There’s nothing wrong with posting testimonials and ads, but if you want attention from new users, give them something that helps or entertains them. We can create a social media presence for your business that appeals to an audience and provides content they will value.

Turn Social Media Followers into New Clients

Once you start bringing in more social media followers, the goal is to keep them around, have them get to know and trust your brand, and allow them the opportunity to reach out if and when they need your product or service. The good news is that they’ve seen your content. The challenge is keeping them engaged and maintaining communication beyond that initial encounter. For that, you need to get them to follow your social media accounts so they see your content consistently. You can do this by monitoring your posts and inviting people who like or comment to follow your page. This builds an organic following of people who will be notified when you post new content.

The next opportunity is to steer them to places where you can communicate directly with them, for example, by encouraging them to sign up for email newsletters or a Facebook group. These are ways to ensure these users remember and trust your business so that when they need help, they reach out via your website or via a message on social media. Building these platforms, maintaining them, and engaging them, it all takes effort, time, and experience. Do you have the time for that, really? With us, consider it done.

Building Business Awareness with Strategic Social Media Content

Any honest marketing company will tell you that there is no single magic bullet for finding more clients and earning more revenue. It takes a combination of targeted ads, effective SEO on your website, a distinctive and powerful brand, and a social media strategy focused on providing valuable, attention-getting content.

Some of this can be achieved by a motivated business owner willing to put in the time and effort. The truth, however, is that business owners need to spend most of their time and effort running their businesses and taking care of their clients and customers. That’s why you want a team that can deliver the brand growth, awareness, and leads your business needs, so you can focus on your primary job as a business owner.

We Are Your Neon, LLC, has been helping businesses grow through branding and digital marketing for over 20 years, in addition to 30 years of creative writing and design experience across multiple industries, including feature filmmaking and television. Our team understands how to leverage the power of social media to put your business in front of ideal potential clients. If you’re tired of struggling to bring attention to your company and achieve a consistent flow of new clients, reach out to us. Building your business is our job and our passion.