Find More Clients through Online Ads

Here’s the truth about businesses that even the owners themselves might not always realize: most business owners struggling to find more clients don’t have a bad service or product. In fact, the majority of companies that go out of business have innovative products and solid service.

The reality is that the greatest enemy to business growth is a lack of awareness. Good word of mouth used to be enough for a great business to find a constant flow of new clients and thrive financially. Once digital marketing became the primary source of new leads for businesses, owners found themselves losing their steady stream of leads to lower-quality competitors that embraced paid online marketing.

The most successful businesses are not the ones that are best at providing their service or product. They’re the ones who are best at marketing themselves. That’s why your business needs the edge that we can provide.

Find Ideal Clients with Local Service Ads

One of the best ways for a business owner to get in front of ideal potential clients is to take advantage of Google’s Local Service Ads (LSA). Google created the LSA program to support local businesses, giving them direct access and connection to potential clients in their area. This helps businesses compete with statewide or nationwide companies that have huge budgets to outspend local competitors. LSAs appear at the top of Google if someone searches for your business type when they are in your geographic area.

Here’s why that’s excellent news for your business. No matter how large the company or how much money is in its marketing budget, it can’t run an LSA if it doesn’t have a physical location in the area where someone is searching. That means when you run LSAs, your business is the first thing to come up in a search, above paid ads and normal search results.

When choosing a business, people want to find a company that is easy to access and seems popular or ever-present. Appearing at the top of Google with LSAs is the place you want to get to.

Turn Google Searches into Clients with Pay-Per-Click Ads

TV commercials, billboards, and other forms of traditional advertising and marketing work through the “shotgun effect”: fire a shot that scatters everywhere, and hope that some of it hits the target. Google ads, on the other hand, can be strategically designed to reach only people who search for specific phrases and keywords. No more wasting money showing ads to everyone. You only spend on motivated potential clients. Working with an experienced PPC ads team can help you hone in on the keywords and search phrases that will get you the highest-intent potential clients.

The other reason PPC ads are powerful is because they work together with LSAs to create the impression of omnipresence. When someone needs your service or product, they search for it and find your LSA right at the top. And if they happen to scroll past it, the next thing they will see is the PPC ads. If your ad also appears there, it encourages recognition and continued awareness.

Now, your business will appear at the top of Google in the LSAs, right below them in the PPC ads, and at or near the top of the search listings when you have an effective SEO-optimized website. That means you are now the first, second, and third listing that a user sees when they search for your business. You’ve made your business easy to find, seemingly popular because of its ranking, and ever-present because it’s the first three things they see. That leads to more calls and messages that turn into clients.

Use Social Media Ads to Reach Potential Clients Better

The power of LSAs and PPC ads is that you’re getting your business in front of people who are actively looking for your product or service. However, there is another group of potential clients as well: people who need or would benefit from your business, but they don’t know about it, or they’re not looking for it.

These potential clients are difficult to target on Google and other search engines, because they’re not actively looking. That’s where social media comes in. Social media users spend hours scrolling through content on Facebook, Instagram, Threads, and many other platforms. Social media users may not be looking for your business, but they recognize a need when they see it.

Unlike search engine users, social media users may not be ready to click and buy right away. That’s why there are a few strategies for successful social media ad campaigns, depending on your goals.

One ideal campaign type is the retargeting campaign. In this case, you run ads that only show to people who have already visited your website. Another effective campaign type is an awareness campaign. These are similar to standard television ads, with content that appeals to anyone in a specific demographic you’re trying to reach. Finally, there are direct lead ads. These are ads you run to get a potential client to take an action right then: visit a website, fill out a lead form, call your business, etc. With the right combination of ad targeting, video and image content, catchy ad copy, and a smooth way for users to reach out to your business, these can be effective ways of finding new clients.

However, it’s important to know that while anyone can run ads, there is an art and a skill to creating and setting them up so they perform well. Before you spend money on ads you run yourself and end up with disappointing results, talk to us.

Why Are Online Ads So Important for Business Growth?

There is no better advertising than word of mouth and first-hand referrals from previous clients. However, while they are incredibly effective, they’re not steady or reliable. Word-of-mouth referrals depend entirely on your clients encountering people who need your product or service, remembering to tell them about your business, and hoping they decide to reach out. All the control is in the hands of others, not your business.

If you had to rely on someone else to turn on the faucet in your house every time you wanted to do dishes or wash your hands, you’d quickly find that it was inconvenient and challenging to get anything accomplished. The same is true for leads and clients. You need ways of reaching potential clients that don’t rely entirely on others. That’s the power of online ads.

It’s also the best way to make your brand known without blowing up your budget. Business owners used to have to buy billboards, bench ads, yellow page listings, and TV commercials to get the general public to know their business. Now, online marketing allows you to get the same impact more strategically and less expensively, but only if you work with a team who knows how to execute.

We Are Your Neon, LLC, has nearly 2 decades of online advertising experience, and our team of innovators has created marketing content for over 15 years across a variety of industries. Our team understands how to effectively combine LSA and PPC ads on Google with a bold, attention-grabbing social media presence to raise awareness and find new potential clients. When you’re ready to turn your business into the industry’s go-to, reach out to us.