Art by Marketers: Making Entertainment Profitable
The best marketing has a few simple elements: clarity, opportunity, and interest. It needs to be clear about what it’s advertising or offering. It should present an opportunity that appeals to the right potential client. And it should be designed to capture and retain the interest of those ideal potential clients.
The challenge isn’t knowing that, but executing it. Marketers struggle to create unique, eye-catching branding and marketing that also adheres to the three simple elements. The work often comes out uninspired, schematic, and the same as everyone else’s. That doesn’t happen with artists.
Artists who are good at their art also need to provide clarity, opportunity, and interest. And in the case of artists, their work isn’t selling a product. Their art is the product. The value of an artist with marketing experience is that they understand how to create something compelling and identify the ideal audience for it. Marketers struggle to be creative, and artists struggle to be successful. The best art (and the best marketing) comes from people who have learned how to do both well.
Why Writing and Publishing Literary Work Makes Us Better Marketers
When used effectively, words are the most powerful tool in human history. The right words in the correct order work like a spell, transferring an abstract idea from one person’s mind into another’s. The right string of letters and spaces can change minds, evoke specific emotions, spur an action, or start a movement.
It only works when the words are executed effectively, and that’s why writers are more valuable than most businesspeople or marketers could possibly imagine. Most people think they can write, but what they mean is that they can communicate with words. People use words every day, and the primary function is to inform. Writers understand how to both inform and influence creatively and skillfully. This is vital for marketing, and it’s also what sets art apart from simple communication.
The We Are Your Neon, LLC team has writing experience that extends well beyond the short-form marketing content it creates for its clients. We have worked with respected publishers on multiple fiction and nonfiction releases for over a decade.
From Branding & Marketing to Film & Television: Financial Success through Effective Storytelling
Many people think that marketing is the opposite of film and television. Marketing is intended to convince people to purchase a product or service, while film and television aim to entertain. The truth is more subtle, and understanding marketing makes the challenge of creating film and television less burdensome and more likely to lead to success.
Film and television are a strange combination of art and commerce. Because they are more expensive than other art forms, they have to make more money to justify their existence. The push and pull between investors who want a return on their money and artists who want to tell compelling stories that evoke a complicated array of emotions often put the two parties at odds.
Our team is proud to have experience in both marketing and the production of film and television, which has enabled us to deliver entertaining and artistic work that also appeals to strategic demographics, with a solid expectation of profit.
How Business Owners Can Make Money Making Art
We Are Your Neon, LLC, has enjoyed several successful and profitable relationships with entrepreneurs and business owners who wanted to branch out from their current work and invest in entertainment. The key to making profitable entertainment is to create work for genres, markets, and streaming services that generate steady revenue while spending less on budgets.
While the average independent feature film often costs in the millions, the team at We Are Your Neon, LLC, has pioneered a model for producing genre work on a low budget —less than one-tenth the cost of even the most modest low-budget independent films.
Our company has the distinction of turning a profit on every project that we’ve released as of 2025, a claim that even the biggest and most profitable studios can’t make. Our balance of high-concept ideas on modest budgets, great writing and performances, and an effective marketing campaign and streaming releases has proven there is a model for reliable profitability in an artistic field that often struggles for consistency.
If you are interested in speaking with We Are Your Neon about future projects, we look forward to talking with you. Reach out using the form below.
